The BILT Sitcom

How Bilt Turned a Sitcom Into the Smartest Marketing Campaign You Didn’t See Coming

Scene 1: The Sitcom That Wasn’t Just a Sitco

Picture this: you’re scrolling through TikTok late at night and stumble across a quirky mini-sitcom called Roomies...

🎭 Visual 2 – TikTok Mockup

👉 A screenshot-style mockup of a TikTok feed with a Roomies clip playing (with actors, no ads in sight). Caption: “Relatable. Funny. Totally not an ad (or is it?).”

Scene 2: The Brand Reveal

Here’s the twist: it wasn’t just entertainment. It was Bilt.

🔑 Visual 3 – Reveal Graphic

👉 Split-screen visual: left side = characters from Roomies, right side = Bilt Rewards app dashboard. Caption: “Behind the laughs: a smart brand play.”

Scene 3: The Strategy Behind the Fun

While Roomies won hearts, Bilt ran a clever ad strategy in the background…

📊 Visual 4 – Infographic Stats

• 52M+ video views 🎥

• 42% higher conversion rate 📈

• 23% lower acquisition cost 💰

  👉 Display these in a modern infographic with bold icons.

Scene 4: The Takeaway

The lesson? Marketing doesn’t have to feel like marketing…

🌟 Visual 5 – Closing Illustration

👉 A playful graphic: a theater stage where the curtains open to reveal both “entertainment” and “marketing” on the same stage, working together.